Madlen Balatlian
Corporate Digital Manager, Balkans
The Estée Lauder Companies Inc.
A Marketer at heart, fascinated by the power of Digital Media, Analytics & Actionable Data; a strong enthusiast of how brands can deliver their brand promise seamlessly in each stage of the customer journey, with paid media ads. Past experience in performance marketing on the agency side since 2014 (Sleed, Ogilvy Greece). Currently holding the position of Corporate Digital Manager at the Estée Lauder Companies, in the Balkans region, with a focus in Paid Media. Member of the judging committee in Social Media Awards 2020.