What are cookies?
Cookies are little text files which are sent to the visitors’ browsers and are stored on their devices when they visit a website. The term “Cookies” also refers to other similar technologies used to install and/or collect information on or from the visitors’ terminal equipment such as pixels.
What are the categories of cookies?
In general, there are three different ways to classify cookies: their provenance, how long they endure, and what purpose they serve.
Depending on their provenance cookies are classified as “First-party Cookies” and “Third-party cookies”. First party Cookies are set by the website you’re visiting. Third-party Cookies are set by an entity that is distinct from the one that operates the website visited by the user. This happens when a website uses external services placing their own Cookies.
Depending on their endurance cookies are classified as “Session Cookies” and “Persistent Cookies”. A Session Cookie is automatically deleted when the user closes his/her browser. A “persistent cookie” remains stored in the user’s terminal device until it reaches a defined expiration date.
Finally, depending on their purpose, Cookies can be classified as “Strictly necessary Cookies”, “Preferences Cookies” (also known as “Functionality Cookies”), “Performance cookies” (also known as “Statistics Cookies”), and “Marketing Cookies” (also known as “Targeting Cookies”). The function of each category is explained in the section below.
Why are cookies important? What types of cookies do we use?
In general, the main goal of Cookies is to make your browsing experience easier and more efficient.
“Strictly Necessary Cookies” are required for the proper functioning of the Website. These cookies ensure basic functionalities and security features of the website. They are used to respond to actions made by you when requesting services, such as filling out forms. If you deactivate these cookies, the Website’s services will not work. Therefore, these cookies are always active, and, according to the applicable law, Website operators do not need your consent to use them.
“Preferences Cookies” enhance the functionality of the Website. They allow Websites to memorize information about your choices and preferences on the Website, such as your username or the selected language. In this way your experience will be improved the next time you visit the Website. They do not track browsing activity across other websites. If you block these cookies, some of the Website’s services will not function properly.
“Performance Cookies” help Websites count visits and traffic sources so they can improve their content, presentation, and performance according to visitors’ preferences. They help Websites to know which pages are the most and least popular and see how visitors move around the Website. If you block these Cookies, the Website will not know when you visited it.
“Marketing Cookies” are used to deliver advertisements more relevant to you and your interests (targeted advertising). They are also used to limit the number of times you see an advertisement and help advertisers measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. When you block these cookies, you receive less targeted advertising.
Of the different types of Cookies, the Website uses the following:
Strictly Necessary Cookies
|__cfduid||Used by the content network, Cloudflare, to identify trusted web traffic||29 days||betterbrand.academy|
|CookieConsent||Stores the user’s cookie consent state for the current domain||1 year, persistent||betterbrand.academy|
|cookielawinfo-checkbox-necessary||Determines whether the user has accepted the cookie consent box.||1 year, persistent||betterbrand.academy|
|cookielawinfo-checkbox-non-necessary||Determines whether the user has accepted the cookie consent box.||1 year, persistent||betterbrand.academy|
|_ga||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.||2 years||betterbrand.academy|
|_gat||Used by Google Analytics to throttle request rate||1 day||betterbrand.academy|
|_gid||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.||1 day||betterbrand.academy|
|vuid||Collects data on the user’s visits to the website, such as which pages have been read.||2 years||betterbrand.academy|
|_fbp||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||3 months||betterbrand.academy|
|ads/ga-audiences||Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.||Session||google.com|
|fr||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||3 months||facebook.com|
|fr||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||3 months||.facebook.com|
Some or all of the Cookies described above may be stored on your terminal equipment. You will be able to activate or deactivate them according to your preferences, except for the strictly necessary cookies that are always active.
Cookies and personal data processing
International Data Transfers
Some Cookies are put in place by third-party partners that provide their services. For service efficiency purposes, some of these providers’ servers may be located outside the European Economic Area (EEA). Therefore, some cookie-related information may be transferred outside the EEA. We inform you that this data is transferred with adequate safeguards and is always kept safe.
How to manage Cookies? Can I change my settings?